Asheville, August 27, 2025
News Summary
Asheville is welcoming back its cherished Oktoberfest celebration on October 4, showcasing Bavarian culture in downtown. Guests can enjoy free admission, local breweries, delicious German cuisine, and live entertainment. The Prost Pass, available for $25, includes a souvenir tasting glass and samples from various vendors. The event is a perfect way for the community to come together and embrace local flavors and talent after a hiatus due to COVID-19 restrictions.
Asheville Announces Oktoberfest Return to Pack Square Park on October 4th
Asheville is set to welcome back its beloved Oktoberfest celebration, bringing a taste of Bavarian culture to downtown on Saturday, October 4. The festival, held at Pack Square Park, offers free admission and runs from 1 p.m. to 6 p.m.
Guests aged 21 and over can enhance their experience by purchasing a Prost Pass for $25, which includes a souvenir tasting glass and the opportunity to sample a variety of drinks from local vendors. This year, more than 20 breweries and beverage manufacturers from Western North Carolina will showcase their offerings, allowing attendees to taste over 60 different beverages.
Alongside the beverage tastings, festival-goers can enjoy a selection of delicious Bavarian cuisine, provided by local food trucks, including options from Haus Heidelberg German Restaurant. The event will feature a range of entertainment, including Oktoberfest Games, live music from local bands Lagerhosen and The Hillclimbers, and comedian Hilliary Begley serving as the event emcee.
This year’s celebration marks the return of Asheville Oktoberfest, following a hiatus due to COVID-19 restrictions. The event aims to once again unite the community and showcase local talent and flavors while providing a lively atmosphere for all attendees.
More details, including additional information on participating vendors and events, can be found by visiting the Asheville Downtown website.
Frequently Asked Questions
What are the dates and times of Asheville Oktoberfest?
Asheville Oktoberfest will be held on Saturday, October 4, from 1 p.m. to 6 p.m.
Is there an admission fee for the festival?
No, entry to Asheville Oktoberfest is free for all attendees.
What is a Prost Pass and how much does it cost?
A Prost Pass is available for purchase at $25 for individuals aged 21 and up. It includes a souvenir tasting glass and beverages from participating vendors.
How many beverage options will be available this year?
Attendees will have the chance to sample over 60 different beverages from more than 20 local breweries and beverage manufacturers.
What kind of food will be available at the festival?
Local food trucks will be offering a range of Bavarian bites, including options from Haus Heidelberg German Restaurant.
What entertainment is expected during the event?
Entertainment includes live music performed by Lagerhosen and The Hillclimbers, as well as Oktoberfest Games and comedian Hilliary Begley as the emcee.
| Asheville Oktoberfest Key Features | |
|---|---|
| Date: | October 4, 2023 |
| Time: | 1 p.m. to 6 p.m. |
| Location: | Pack Square Park, Asheville |
| Admission: | Free |
| Prost Pass Cost: | $25 |
| Beverage Vendors: | More than 20 local breweries |
| Beverage Samples: | Over 60 options |
| Food Options: | Bavarian bites from local food trucks |
| Entertainment: | Live music, games, and comedian as emcee |
Deeper Dive: News & Info About This Topic
HERE Resources
Asheville’s Downtown After 5 Concert Series Returns
Additional Resources
- 828 News Now: Oktoberfest Returns
- Wall Street Journal: Best Oktoberfest Beers
- WLOS: Food Festivals and Events
- The Valley Echo: Look Out for Oktoberfest
- AVL Today: Fall Events in Asheville
Author: STAFF HERE ASHEVILLE WRITER
The ASHEVILLE STAFF WRITER represents the experienced team at HEREAsheville.com, your go-to source for actionable local news and information in Asheville, Buncombe County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Asheville Bread Festival, LEAF Festival, and mountain sports tournaments at Biltmore Estate. Our coverage extends to key organizations like the Asheville Area Chamber of Commerce and Explore Asheville Convention & Visitors Bureau, plus leading businesses in hospitality and brewing that power the local economy such as the Biltmore Estate and Sierra Nevada Brewing Company. As part of the broader HERE network, including HERECharlotte.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
