Asheville, October 14, 2025
News Summary
Better Homes and Gardens® Real Estate has opened its latest affiliated office, Better Homes and Gardens Real Estate Integrity Partners, in downtown Asheville. Co-led by experienced real estate professionals Rachel Brown and Coker Metcalf, this new office aims to serve homebuyers and sellers across Western North Carolina. The firm prioritizes integrity and quality services while planning future expansions, including a second office and outreach to areas further south by 2026.
Asheville Welcomes New Real Estate Office
Asheville, North Carolina, has become the latest hub for Better Homes and Gardens® Real Estate with the opening of its newest affiliated office named Better Homes and Gardens Real Estate Integrity Partners. This office is strategically located in downtown Asheville, enhancing the brand’s presence in the region, which already includes existing offices serving Asheville and surrounding communities.
The new firm is co-led by Rachel Brown and Coker Metcalf, both of whom bring a wealth of experience and commitment to the real estate industry. Rachel Brown obtained her real estate license in 2016 and quickly rose to a leadership position, most notably serving as the broker-in-charge at a regional brokerage, where she managed all aspects of the firm’s operations. She currently holds the position of president of the Land of the Sky Association of REALTORS®.
Coker Metcalf, also a co-leader of the firm, has deep roots in Asheville, having been born and raised in the city. Prior to joining the real estate sector in 2021, Metcalf gained valuable experience in local law enforcement and general contracting, providing him with a unique perspective on the needs of clients in the area.
Expansion Plans and Commitment to Quality
The establishment of Better Homes and Gardens Real Estate Integrity Partners is expected to complement the existing offices in the area, focusing on assisting homebuyers and sellers across Western North Carolina, from Hendersonville to Burnsville. Both Brown and Metcalf are distinguished for their dedication to integrity and excellence in real estate.
Ginger Wilcox, president of Better Homes and Gardens Real Estate LLC, expressed her enthusiasm for the addition of Brown and Metcalf to the network, citing their impressive track records in their previous roles. The firm aims to distinguish itself in the market by adhering to high standards of client experience grounded in trust, transparency, and exceptional service.
In addition to providing a family-oriented atmosphere, emphasizing client relationships over rapid expansion, the firm has ambitious growth plans, which include the opening of a second office before the end of the year and further expansion southwards by 2026. Coker Metcalf highlighted the importance of guiding clients through the complexities of the Western North Carolina real estate market, as both leaders intend to leverage the brand’s reputation and technology to attract individuals who share their values.
Conclusion
As Better Homes and Gardens Real Estate Integrity Partners embarks on its journey in Asheville, it aims to help individuals and families find their dream homes in a region that both leaders fondly call home. This new venture represents a significant step not only for the partners involved but also for the local community, which could benefit from enhanced real estate services and a focus on delivering quality experiences.
FAQ
What is the name of the new real estate firm in Asheville?
The newly affiliated firm is named Better Homes and Gardens Real Estate Integrity Partners.
Who are the co-leaders of Better Homes and Gardens Real Estate Integrity Partners?
Better Homes and Gardens Real Estate Integrity Partners is co-led by Rachel Brown and Coker Metcalf.
What experience does Rachel Brown have in real estate?
Rachel Brown obtained her real estate license in 2016 and transitioned into a leadership role five years later. She served as broker-in-charge at a regional brokerage, overseeing all firm operations and is the current president of the Land of the Sky Association of REALTORS®.
What is Coker Metcalf’s background before entering real estate?
Coker Metcalf was born and raised in Asheville, served in local law enforcement, and has experience in general contracting before joining the real estate industry in 2021.
What are the growth plans for Better Homes and Gardens Real Estate Integrity Partners?
The firm has growth plans that include opening a second office before the end of the year and further expansion south in 2026.
What areas will the firm serve?
The firm aims to serve homebuyers and sellers across Western North Carolina, from Hendersonville to Burnsville.
Key Features of Better Homes and Gardens Real Estate Integrity Partners
| Feature | Details |
|---|---|
| Location | Downtown Asheville, North Carolina |
| Co-Leaders | Rachel Brown and Coker Metcalf |
| Experience of Rachel Brown | Real estate licensed since 2016, previous broker-in-charge, president of Land of the Sky Association of REALTORS® |
| Experience of Coker Metcalf | Background in law enforcement and general contracting, joined real estate in 2021 |
| Growth Plans | Opening a second office before the end of the year, expanding south by 2026 |
| Focus Areas | Western North Carolina, including Hendersonville and Burnsville |
| Core Values | Trust, transparency, exceptional service |
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Additional Resources
- Rismedia: Better Homes and Gardens Real Estate Integrity Partners Launches in Asheville
- WLOS: Asheville’s Real Estate Showcases Resilience
- Charlotte Observer: Asheville Real Estate Update
- Franchising.com: Better Homes and Gardens Expands in Western NC
- Wikipedia: Real Estate
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