Asheville, NC, August 20, 2025
News Summary
Asheville Regional Airport has launched a new branding initiative that highlights the beauty and essence of Western North Carolina. The unveiling featured a redesigned logo and website that reflect the airport’s connection to the Appalachian environment. The fresh brand incorporates modern typography and a vibrant color palette, aiming to enhance the airport’s identity and strengthen community ties. The initiative is part of a broader plan, AVL Forward, aimed at improving terminal infrastructure and facilities, with completion expected by summer 2025.
Asheville – Asheville Regional Airport has introduced a new branding effort that reflects the stunning Blue Ridge Mountains and the essence of Western North Carolina. The unveiling took place on Tuesday, featuring a newly designed logo, brand identity, and an updated website.
The refreshed brand includes a suite of logos, modern typography, and a vibrant color palette that embodies the airport’s Appalachian environment. The airport’s logo creatively integrates an airplane wing within the “A” of the AVL acronym, highlighting its role as a gateway for both business travelers and adventurers alike.
According to the airport’s president and CEO, this new look aims to celebrate the “place and direction” of the region while capturing its natural beauty and community values. The brand development involved extensive feedback from employees, local residents, and frequent travelers, ensuring the new identity resonates with those who rely on the airport.
The transition to this new branding will unfold gradually, impacting various aspects of the airport’s operations including signage, digital platforms, terminal navigation, outreach initiatives, merchandise, and customer experience enhancements.
The Asheville Regional Airport has shown remarkable growth, serving over 2.2 million passengers in 2024 and providing nonstop flights to 25 destinations across six airlines. This increase in passenger traffic further cements the airport’s status as the third-largest airport in North Carolina, contributing an economic impact of approximately $3.9 billion and supporting over 22,745 jobs within the region.
Amidst this new branding initiative, the airport is also initiating AVL Forward, an extensive developmental project set to improve terminal infrastructure. Major construction milestones are expected to be achieved by the summer of 2025. Along with expansive renovations, the new terminal will feature concessions that emphasize local food and beverage options, promoting regional fare in partnership with Paradies Lagardère, a company recognized for its local engagement.
The AVL branding strategy included creating a “brand compass” that outlines the vision, mission, and values of the airport. This structured approach ensures that all branding efforts are aligned with the airport’s intention to seamlessly integrate with the community and region it serves.
Funding for the AVL Forward project comes from a combination of federal and state grants, public bonds, airport user fees, and non-aeronautical revenue. The ongoing development is anticipated to continue over the next 2.5 years, with key upcoming changes, including the relocation of rental car check-in counters, facilitating a smoother travel experience for passengers.
This comprehensive revitalization plan signals a commitment to keeping Asheville Regional Airport at the forefront of transportation in Western North Carolina, promising both enhanced facilities and a more engaging customer experience.
FAQ
What is the significance of the new branding at Asheville Regional Airport?
The new branding reflects the beauty of the Blue Ridge Mountains and embodies the values of Western North Carolina, aiming to enhance the airport’s identity and customer connection.
How has Asheville Regional Airport’s passenger traffic changed?
In 2024, Asheville Regional Airport served over 2.2 million passengers, indicating a significant increase in traffic and positioning the airport as the third-largest in North Carolina.
When is the new terminal expected to be completed?
The new terminal construction is expected to be completed by summer 2025.
What funding sources are being used for the AVL Forward project?
Funding for the AVL Forward project includes federal and state grants, public bonds, airport user fees, and non-aeronautical revenue.
Key Features of Asheville Regional Airport’s New Branding and Development
| Feature | Description |
|---|---|
| New Logo and Branding | A suite of logos inspired by the Blue Ridge Mountains, emphasizing the airport’s identity. |
| Passenger Statistics | Served over 2.2 million passengers in 2024, indicating significant growth. |
| New Terminal Completion | Expected to be completed by summer 2025 as part of the AVL Forward project. |
| Economic Impact | Generates approximately $3.9 billion, supporting over 22,745 jobs in the region. |
| Funding Sources | Includes federal and state grants, public bonds, airport user fees, and non-aeronautical revenue. |
Deeper Dive: News & Info About This Topic
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Additional Resources
- 828 News Now: Asheville Airport Rebrands
- WLOS: Asheville Regional Airport New Logo
- Blue Ridge Now: Asheville Airport Retail Stores
- HC Press: New North Concourse at Asheville Regional Airport
- Google Search: Asheville Regional Airport
- AVL Today: Inside the New North Concourse
Author: STAFF HERE ASHEVILLE WRITER
The ASHEVILLE STAFF WRITER represents the experienced team at HEREAsheville.com, your go-to source for actionable local news and information in Asheville, Buncombe County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Asheville Bread Festival, LEAF Festival, and mountain sports tournaments at Biltmore Estate. Our coverage extends to key organizations like the Asheville Area Chamber of Commerce and Explore Asheville Convention & Visitors Bureau, plus leading businesses in hospitality and brewing that power the local economy such as the Biltmore Estate and Sierra Nevada Brewing Company. As part of the broader HERE network, including HERECharlotte.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.
