News Summary
Asheville’s tourism sector is recovering from Hurricane Helene’s impacts, with a 33% drop in short-term rental occupancy and a 43% decrease in guest check-ins this summer. Despite these challenges, Asheville remains open to tourists, contributing nearly $3 billion in annual revenue to the local economy. With ongoing recovery efforts, the community is optimistic about revitalizing tourism through promotions and local events that highlight its cultural heritage.
Asheville – The tourism industry in Asheville, a city nestled in the mountains of western North Carolina, is urging travelers to return as it rebounds from the devastating impacts of Hurricane Helene. Following the storm, short-term rental occupancy rates have plummeted by 33% this summer, while guest check-ins have decreased by a staggering 43%. These significant declines are a serious concern for local businesses dependent on tourism.
Despite the challenges presented by Hurricane Helene, North Carolina’s tourism economy achieved a record high in 2024, with over $36.7 billion in traveler spending reported statewide. Asheville’s tourism officials are optimistic and emphasize that the city is open and ready to welcome visitors back. The local community recognizes the importance of tourism as it accounts for nearly $3 billion in annual revenue for the Asheville economy.
The tourism sector supports approximately 29,000 jobs in Buncombe County and generates about 20% of the local and city tax revenues, contributing to annual tax savings of $2,600 for each resident. Local businesses are instrumental in driving these statistics, with Asheville hosting more than 250 independent restaurants and various artistic and cultural events that attract visitors.
Although the hotel demand across western North Carolina remained flat in March 2025 compared to 2023 levels, the overall hospitality industry has reported some optimism. Notably, Asheville sustained little hotel damage from Hurricane Helene, unlike areas such as Fort Myers which were heavily impacted. Nonetheless, the demand for vacation rentals was still reported to have decreased by 28% year-over-year from January to March 2025.
To boost the recovery of the tourism sector, marketing initiatives are in place to promote Asheville and its attractions. Businesses in the area are employing promotional strategies to remind potential visitors of the region’s distinct charm and attractions. Community-driven efforts, including the exhibit titled “Asheville Strong,” display the resilience of local artists affected by the storm, showcasing works from over 150 creators.
While the unemployment rate in Buncombe County spiked to over 10% following the storm, it has since seen a decrease, reflecting the community’s ongoing recovery efforts. Maintaining a vibrant tourism sector is essential for sustaining jobs and stimulating the local economy. As more businesses reach out to potential visitors, the overall sentiment is one of hope and steadfast commitment to revitalizing the region.
In summary, Asheville’s community calls for the return of tourists as they continue to rebound from the challenges posed by Hurricane Helene. The city’s dedication to preserving its cultural identity and promoting its attractions remains steadfast, as it fights for economic recovery through the restoration of its vital tourism activities.
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Additional Resources
- WLOS: Asheville Tourism Stays Afloat After Helene
- WCNC: Asheville Tourism Bounces Back from Helene Devastation
- Spectrum Local News: Asheville Business Owners After Helene
- WRAL: Asheville Tourism Comeback After Hurricane Helene
- Wikipedia: Tourism in North Carolina
