News Summary
7-Eleven is celebrating its 98th birthday by offering free small Slurpees to customers on Free Slurpee Day. This annual tradition has gained considerable popularity since its inception. Customers can enjoy a complimentary Slurpee, and loyalty program participants can earn additional rewards. The celebration comes amid 7-Eleven’s expansion efforts in North Carolina, including the transition of select Speedway outlets and new store openings. Locals are encouraged to partake in the festivities and enjoy unique regional flavors, showcasing the company’s commitment to community engagement.
RALEIGH, NC – 7-Eleven is celebrating its 98th birthday on July 11, 2023, by giving away free small Slurpees to customers at participating locations across North Carolina. This annual celebration, known as Free Slurpee Day, has become a cherished event for many, marking the 21st anniversary since it first began in 2002.
On this special day, customers can enjoy one free small Slurpee with no purchase necessary, while supplies last. Additionally, members of the 7Rewards and Speedy Rewards loyalty programs will have the opportunity to earn special temporary tongue tattoos and receive a second free Slurpee through a special coupon, which can be redeemed until July 31, 2023.
7-Eleven and Speedway locations typically operate 24 hours, allowing customers ample time to visit and partake in the birthday festivities. In the Asheville area, notable 7-Eleven locations include three Speedway outlets that will be transitioning to offer the popular Slurpee as part of this celebration.
Recent developments for 7-Eleven include its parent company, Seven & i Holdings, acquiring approximately 3,800 Speedway locations for $21 billion, a move that expands the company’s footprint. Transition plans are already in motion, with renovations occurring at existing Speedway locations, many of which are set to become 7-Eleven stores by the end of 2022. Furthermore, new store openings are planned in the Triangle area, including in Morrisville, Raleigh, and Cary, which are expected to welcome customers by mid to late summer 2023.
A new 7-Eleven is also slated to open at 4615, 4621, and 4623 Market Street in Wilmington, NC, featuring a proposed building size of 4,790 square feet along with an on-site car wash. In response to local preferences, the launch of Cheerwine as a Slurpee flavor has been introduced in 131 7-Eleven stores across North and South Carolina, demonstrating the company’s commitment to creating unique and localized flavors to cater to regional markets.
With over 10,300 convenience stores in North America and more than 53,500 globally, 7-Eleven is recognized as one of the largest convenience store brands in the world. The ongoing expansion and adaptation of the brand reflect its goal to connect with customers through regional offerings, promotional events, and a continuously evolving store base.
As Free Slurpee Day approaches, locals in North Carolina are encouraged to visit their nearest participating 7-Eleven store to join in the celebration and savor a complimentary Slurpee. This event not only highlights the popular beverage but also reflects the company’s deepening roots within the community as it expands its presence.
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- Port City Daily
- Wikipedia: 7-Eleven
- CSNews
- Google Search: 7-Eleven
- CSP Daily News
- Google Scholar: 7-Eleven expansion
- News Observer
- Google News: 7-Eleven Slurpee Day

Author: STAFF HERE ASHEVILLE WRITER
ASHEVILLE STAFF WRITER The ASHEVILLE STAFF WRITER represents the experienced team at HEREAsheville.com, your go-to source for actionable local news and information in Asheville, Buncombe County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Asheville Bread Festival, LEAF Festival, and mountain sports tournaments at Biltmore Estate. Our coverage extends to key organizations like the Asheville Area Chamber of Commerce and Explore Asheville Convention & Visitors Bureau, plus leading businesses in hospitality and brewing that power the local economy such as the Biltmore Estate and Sierra Nevada Brewing Company. As part of the broader HERE network, including HERECharlotte.com, HEREGreensboro.com, HERERaleigh.com, and HEREOBX.com, we provide comprehensive, credible insights into North Carolina's dynamic landscape.